Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black
528.00$
Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. 50 pulgadas televisores
POWERFUL TV PROCESSING– The 4K Processor X1 delivers a lifelike picture that is full of rich colors and sharp details.
ENHANCED COLOR AND FINE DETAILS– See natural and precise picture quality with a wide array of colors and dynamic contrast.
PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
EXCLUSIVE FEATURES FOR PLAYSTATION 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
INTELLIGENT MOTION HANDLING– See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow XR.
UPSCALE ALL YOUR CONTENT– Bring back lost texture and detail and see all your content upscaled to near-4K resolution with 4K XR-Reality PRO.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
Description
Price: $528.00
(as of Aug 27, 2025 18:56:15 UTC – Details)
Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. 50 pulgadas televisores
POWERFUL TV PROCESSING– The 4K Processor X1 delivers a lifelike picture that is full of rich colors and sharp details.
ENHANCED COLOR AND FINE DETAILS– See natural and precise picture quality with a wide array of colors and dynamic contrast.
PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
EXCLUSIVE FEATURES FOR PLAYSTATION 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
INTELLIGENT MOTION HANDLING– See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow XR.
UPSCALE ALL YOUR CONTENT– Bring back lost texture and detail and see all your content upscaled to near-4K resolution with 4K XR-Reality PRO.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
Customers say
Customers praise the TV’s picture quality, with one highlighting its 4K Ultra HD resolution, and they find it good value for money. The sound quality receives positive feedback, with one customer noting its equalizer functions. However, the functionality is concerning, with reports of the TV turning off unexpectedly and freezing issues. Moreover, the lag time is problematic, particularly with app loading times and black screen delays when switching inputs. Additionally, customers report significant connectivity issues, with the TV frequently dropping wireless connections and never connecting to the internet. The ease of use receives mixed reviews, with some finding the interface intuitive while others find it not user-friendly.
Additional information
Brand Name | Sony |
---|---|
Item Weight | 27.1 Pounds |
Product Dimensions | 10.63 x 44.38 x 28.38 inches |
Item model number | KD50X77L |
Batteries | 2 AAA batteries required. (included) |
Color Name | Black |
Special Features | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
Speaker Type | Bass Reflex Speaker |
Standing screen display size | 50 Inches |
Aspect Ratio | 16:9 |
Wattage | 3E+1 |
ASIN | B0BZFLK6WR |
Date First Available | May 30, 2023 |
John Werner –
Makes For A Solid 85″ HDTV Bargain
While I’ve had several plasmas and a potpourri of flatscreens I’ve never had an OLED. So, when I needed a HDTV for our pool house I was thinking about an OLED. With OLED I know it’s close to any current 2024 state of the art. But I could not rationalize spending more than for a 65″ OLED. I really didn’t want a 65″ HDTV for the pool house. I wanted a 85″ model. That was a bit of a problem too because 85″ quantum dot featuring local and/or mini LED dimming HDTVS (the kind that can stand up to OLED comparison) are in the 3K+ and up range. In my homes basement I have a 86″ LG with quantum dot tech and area LED dimming…but that one was around 2K a year ago when I got it. The current model by LG was a bit more. Enter Sony. I remember in the late seventies/early eighties the gold standard it TV was the Trinitron. Over the years Sony has risen and fell and they’re currently not just riding a rise, but continuing to ascend. This brought me to this HDTV. It’s the absolute lowest priced model by a major manufacturer for its size at the moment. And that combined with it being a Sony interested me. I pulled the trigger and I couldn’t be more pleased. I won’t go into the technical stuff, but I sat down after a slow setup and was blown away. This HDTV really delivers. It’s very bright with a wide angle of view. It is not one of those overly reflective screens that you have to juggle room lighting around which is a plus. In the end, though, it’s the resolution and color that wooed me. Just amazing considering the size and price. I may not be as critical as the videophiles that obsess over minutia, but I know what looks really impressive and right. This set looks impressive, it does colors right even out of the box, and at the price combined with the fact it’s a Sony. Well, I’m more than happy with this set. I do have a sound bar and for movies and music I highly recommend this as a required add-on. That’s about it.
Helene Keough –
Sony Bravia quality at an astoundingly low price
This tv replaced a slightly smaller, wall mounted 2014 Sony Bravia, which gave us an opportunity to compare picture quality, sound, ease of remote use, etc. It was a real eye opener.It might be odd to start with the remote, but honestly, my husband can’t stop talking about it. Easy to use and logical placement of the buttons made it a hands down winner.As for the tv, the new screen (which, to be fair, has a higher resolution than a 2014 model) has a sharp, crystal clear image. The speakers are strategically placed to direct sound beautifully, so much so that the new tv’s sound set at 26 was louder (using same video for comparison) than the older model set at 42. Instructions were clear; tv mounted quickly on the wall by one person. Google walked us through the installation in about 10 minutes. Spent the most time trying to decide which screen lighting we liked the best. Opted for the brighter at this time.Between the price and the quality, I don’t feel you can go wrong with this model. It’s a great tv for a smaller family room/kitchen area. FWIW, we have a 65 inch OLED Sony in the living room. Surprisingly, the picture quality isn’t that different.Anyway, I would definitely recommend this tv. I haven’t read the other reviews, but in my humble opinion, what’s not to love?
IBuyALot OnAmazon –
The Price Is Right
I paid $418 for a 43-inch Sony TV, 2023 model, and for this price, it’s a 5-star TV.The feet are 28 inches apart, and I am using this a table-top TV, and my table isn’t that wide, so I simply bought legs here at Amazon that attach to the screw holes you’d utilize if you were hanging the TV on the wall. I went with Amazon ASIN B07MZ7M13M … and it works perfectly.The TV picture is great after you customize the Picture settings to your liking. The speakers are at the bottom, unlike the over-$1,000 OLED Sony models where the sound comes from all over the screen itself. Thus, the small speakers shooting out of the bottom of the TV are not all that impressive. One can fix this by buying a soundbar, of course. For just regular TV programming, like the news or network shows, the sound is fine. There is a setting where you can have the TV try to simulate Surround Sound, so give that a try and see if you hear an improvement to a movie or show you’re watching.The remote control is okay. It does not illuminate. You have the option to buy an ungraded Sony remote that does illuminate, of course. The factory remote does have the Google microphone button, so you can hold it down and activate the Google Assistant.If you are looking for a 43-inch TV at a low price, this is the TV to consider.
Jenn –
I am so happy with this TV. I was unsure about purchasing from Amazon, but I gave it a shot and the delivery was great!! The two delivery guys who brought it to my door handled it with care. I highly recommend!!
Ing. Ismael Argandona –
muy buen producto
Raz Ray Martinez –
Sin duda alguna la calidad de Sony es garantía, muy buena imagen, sistema súper fácil, rápido y estable.
Jordan Strang –
I bought the 65 inch version of the Sony X77L to replace my still working 12 year old Sony 46inch LCD on a black Friday deal. Reading other reviews, I was concerned the TV would arrive damaged due to delivery, but I was lucky, the TV arrived in 2 days, well packaged, and in absolutely perfect condition, the delivery driver even helped me move it into the house! Although this is Sony’s “entry level” 4K TV, it is a huge upgrade over our old TV. I have no complaints about the picture quality, if you want to pay much more, Sony does have higher end TVs that probably produce blacker blacks, and maybe marginally smoother picture, but for the price, you cannot beat this tv! I am not using the smart features as I have my Apple TV 4K box connected via HDMI arc, and it works great. No need to use the Native Sony Google TV system if you love your Apple TV box!
Lobo –
Buena pantalla gama de entrada, hice cambio de una Samsung HD 2017 a esta Sony y puedo decir que es buena, aun que en la calidad de la imagen en los laterales si pierde un poco de nitidez y vida en los colores, la comparo con mi anterior Samsung y aun que era solo HD y del año 2017 se veía de maravilla en cualquier ángulo que te posicionaras, esta Sony al ser gama de entrada no esta mal, el sistema operativo Google es excelente y fluido, es antirreflejante, el sonido es aceptable y la marca habla por si misma en cuestión de calidad.