Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

2,898.00$

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
33MP full-frame Exmor R back-illuminated CMOS sensor
8x more powerful, next generation BIONZ XR image processing engine
Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
Beautiful color expression made simple with S-Cinetone color profile

SKU: B09JZRWRJN Category:

Description

Price: $2,898.00
(as of Aug 01, 2025 11:42:18 UTC – Details)


The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
33MP full-frame Exmor R back-illuminated CMOS sensor
8x more powerful, next generation BIONZ XR image processing engine
Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
Beautiful color expression made simple with S-Cinetone color profile

Customers say

Customers praise the camera’s outstanding photo and video quality, fast and accurate autofocus, and consider it worth the price. The build quality and ergonomics receive positive feedback, with customers finding it solid and comfortable to hold. While customers find the camera intuitive to use, opinions about ease of use are mixed.

Additional information

Brand

Sony

Model Name

Sony Alpha 7 IV

Built-In Media

Camera Body & Lens

Are Batteries Included

Yes

Model Number

ILCE7M4K/B

Remote Included

No

Model Series

a7 IV

UPC

027242923584

ASIN

B09JZRWRJN

Item Height

6.7 inches

Manufacturer

Sony

Warranty Description

1 year manufacturer

Metering Methods

Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot

Exposure Control

Aperture Priority, Auto, Manual, Program, Shutter Priority

White Balance Settings

Auto, Incandescent, Daylight, Color Temperature, Underwater, Fluorescent, Custom, Cloudy, Shade

Self Timer

2 seconds, 10 seconds, 5 seconds

Crop Mode

Full-Frame

Connectivity Technology

USB, HDMI

Wireless Technology

Bluetooth, Wi-Fi

Video Output

HDMI

Total USB Ports

1

Total Video Out Ports

1

Shooting Modes

Auto, Programmed, Aperture, Shutter speed, Manual, Movie

Digital Scene Transition

zoom

Digital-Still

Yes

Movie Mode

Yes

Image Capture Type

Stills & Video

Night vision

No

Compatible Mountings

Sony E

Sensor Type

CMOS

Image stabilization

Sensor-shift

Maximum Aperture

3.5 f

Expanded ISO Minimum

50

Photo Sensor Resolution

33 MP

Photo Sensor Size

Full Frame (35mm)

Maximum Shutter Speed

1/8000 seconds

Minimum Shutter Speed

30 seconds

Form Factor

Mirrorless

Special Feature

759-Pt. Fast Hybrid AF, Real-time Eye AF; Focus Breathing Compensation; Active Mode

Color

Black

Item Weight

955 Grams

Video Resolution

4320p

Viewfinder

Electronic

Flash Modes

Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync

Camera Flash

Hotshoe

Skill Level

Professional

Specific Uses For Product

Videography, Photography

Compatible Devices

Sony E-mount wide-angle lenses

Continuous Shooting

10 fps

Aperture modes

F3.5

Viewfinder Magnification

0.78x

Flash Sync Speed

1/250 Second

Video Capture Format

H.265, XAVC

Expanded ISO Maximum

204800

Battery Weight

3 Ounces

Audio Output Type

Headphones

Battery Cell Type

Lithium Ion

Battery Average Life

110 Hours

Aspect Ratio

16:9, 3:2, 4:3

File Format

JPEG, Raw, HEIF

Effective Still Resolution

33

JPEG Quality Level

Fine

Supported Image Format

JPEG, RAW

Maximum Image Size

33 MP

Bit Depth

14 Bit

Total Still Resolution

33 MP

Maximum Focal Length

70 Millimeters

Optical Zoom

8 x

Lens Type

Wide Angle

Camera Lens

28-70mm zoom lens with 5-axis image stabilization

Minimum Focal Length

28 Millimeters

Real Angle Of View

75 Degrees

Focal Length Description

28 to 70mm

Digital Zoom

8 x

Number of Diaphragm Blades

7

Photo Filter Thread Size

55 Millimeters

Lens Construction

9 Elements in 8 Groups

Photo Filter Size

55 Millimeters

Screen Size

3 Inches

Display Type

LCD

Dots Per Screen

1,036,800 Dot

Display Fixture Type

Tilting

Display Resolution Maximum

3840 x 2160, 1920 x 1080, 1280 x 720

Has Color Screen

Yes

Flash Memory Type

Slot 1: CFexpress Type A / SD (UHS-II)Slot 2: SD/SDHC/SDXC (UHS-II)

Memory Slots Available

2

Flash Memory Speed Class

U3

Flash Memory UHS Speed Class

UHS-II

Auto Focus Technology

Phase Detection, Contrast Detection

Focus Features

Hybrid

Autofocus Points

759

Focus Type

manual-and-auto

Focus Mode

Direct Manual Focus (DMF), Continuous-Servo AF (AF-C), Manual Focus (MF), Single-Servo AF (AF-S)

Autofocus

Yes

9 reviews for Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

  1. Natalia

    Incredible camera for both photo and video!
    The Sony A7 IV exceeded my expectations. The image quality is stunning, with sharp detail and beautiful color rendering. Autofocus is fast and accurate, even in low light. I love the improved grip and menu system compared to previous models. It’s a fantastic hybrid camera for professionals and serious enthusiasts. Totally worth the investment!

  2. Chandu

    Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance!
    The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities.The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals.Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable.The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles.Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly.Highly recommended for anyone serious about photography and videography!

  3. Bobby Greenawalt

    The Perfect Hybrid Camera for Photo and Video Enthusiasts!
    I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance.The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless.For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow.The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand.The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential.

  4. Matt James

    Amazing Camera
    After 15 years of shooting exclusively with Nikon DSLRs, I finally made the switch to mirrorless. It was a big change, but I haven’t looked back. Sony continues to lead the mirrorless market, consistently pushing innovation while Nikon and Canon have spent years trying to catch up.The Sony A7IV is a perfect example of that progress. The build quality is excellent, with a solid, professional feel in the hand. The controls are well thought out, and the layout is intuitive. Coming from Nikon, there was a bit of an adjustment period, but once I got comfortable, the system felt fast, efficient, and well-designed.One of the biggest standouts is the autofocus. Face and eye detection are incredibly accurate, even in tricky lighting. It locks on and stays locked, which has saved me from missing countless shots. The 33MP sensor delivers sharp, detailed images with plenty of resolution for cropping or heavy post-processing.Battery life has been much better than I expected for a mirrorless body. I regularly get over 2,000 shots on a single battery during multi-hour shoots. The dual card slots are another huge plus for professional work—no one should be shooting serious jobs with only one card slot. And with strong performance in both stills and video, this camera is a great option for hybrid shooters.If you’re thinking about moving from DSLR to mirrorless, or just upgrading your current gear, I highly recommend the A7IV. It’s a versatile, professional-grade camera that delivers consistently excellent results.

  5. Val

    Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers’ (A7R4, A7s3, FX3) video capabilities (cuz let’s face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors.Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones – iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression.As for this particular camera, it’s like a sequel to Avatar… after A73 everyone expected it to be better in every regard, and that’s exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There’s just not much room to improve to impress customers anymore!I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats.Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about “sensor issues” and “bending” while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the “High temperature” menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor…To all buyers I’d suggest taking it for what it is – $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry’s leading autofocus capabilities.Amazing camera …as expected! Had to wait for my copy for 2 months after the preorder upon release though.

  6. Quality Assurance Man

    A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with “Viltrox Mount Adaptor” to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.

  7. Jocelito Avila

    Tudo ok com a compra

  8. JS Photography

    A bit of context. I own a Sony A7RV and needed a spare camera to do paid work (portraits, Passport Photos, venues etc.), and this one checked all the boxes for my needs.The 33mp is more than enough, but it also streamlines my workflow given there is less data in comparison to the 61mp A7RV.It does come with the two memory slots (albeit one being able to fit CF Express Type A, and the other for SD cards). Would of been nice to have both be CF Express dual slots, but I had got the Sony Tough UHS II card with no buffering issue (even on HI+ mode).The articulated screen in the back was the seller for me, as to not have it exposed to the elements when working outside and provide angles while shooting.The Auto Focus tracks great, providing a snappy lock on people and animals alike.Biggest take away is if you need to do some professional work within a reasonable cost, the A7IV fits that bill and you won’t be disappointed.

  9. Arthur

    Produto chegou em menos de 3 dias e já usei em seguida em trabalhos! Caixa sem nenhum problema. Loja respondeu com pronto atendimento. Muito obrigado goplay

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